Ecommerce Link Building: 44 Experts Reveal Their #1 Tactic

Are you struggling for links?

One of the most common problems with ecommerce sites is the struggle to build high quality links, but fear not, I have asked 44 experts this simple question:

“If you could use just ONE link building tactic to build links to an ecommerce site, what would it be?

So here we have 44 experts with 44 tactics top tactics!

Read on to discover the ecommerce link building tactics used by the experts to growth their business…

 

Neil Patel – NeilPatel.com

For an ecommerce site, I would run offers. I’ve found that when I offer steep discounts or coupon codes I am much more likely to convince other bloggers to link to me. It’s tedious and time consuming, but it works.

You just have to be careful and not give away too much with your coupons or offers or else you can lose money.

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Will Critchlow – Distilled

My favourite tactic for e-commerce is PR-worthy products. If they’re actually available, great, if not, then (sometimes) even better.

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Zombies

 

Mike King – iPullRank

I imagine people click on this post because they want to learn some new tactic about e-commerce link building. I look at people that are always looking for new link building tactics the same way I do people that are always looking for new weight loss fads. You don’t need new tactics, you just have to actually do something. So check out Jon Cooper’s huge list of link building tactics and choose from there based on what you have and what you can actually complete.

Generally speaking though, I don’t care what tactic you want to use, you need something worth linking to. No one cares about your product page enough to link to it. So you need to figure out how to make your product pages and/or category pages worth linking to.

My favorite thing to do these days is to add interactive experiences to our clients pages and then promote them through outreach starting with people that are already fans of the brand. These tend to yield a much higher response rate as well as a lot of natural links once you get the ball rolling. Otherwise you’re just trying to convince a bunch of people to link to a page that really has no utility to the average person unless you’re specifically looking to buy that product and that is just unnatural and sets you up to fail.

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Sean Si – SEO Hacker

Since it’s an ecommerce site, I would run a promotion campaign of their product that’s ‘hip’ then get links from there. Here’s the step-by-step:

1) Know what the most ‘hip’ product is by running an on-site survey tool such as Qeryz to collect data.
2) Ask permission from the client if we can give some of those away.
3) Run a Paywithatweet campaign that would lead people to the landing page about the promotion.
4) Have people write a short blog post about why they want to have that product as well as the most ‘out of this world’ thing they plan to use it for.
5) Promote the campaign like crazy to enthusiasts of that product.
6) Choose the top 10 or 20 blog posts and send the product over to them as promised.

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Jordan Kasteler – Utah SEO Blog

The tactic would be to create buying guides around the product sub-categories or products themselves (e.g. men’s dress shirts) and build up links naturally and from promotion. After time, those guides will outrank your products on broad keywords, use a rel canonical to pass the link value back to the product category (or product) or 301 redirect the guide and put the guide on a new URL to start fresh.

Yes, it’ shady, but it’s smart. If you want to go the clean/white route, then just use internal links to pass the link equity back to product-oriented pages. But the bottom line is, people love buying guides and link to them like crazy.

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Buying_Guide

 

Jon Cooper –  PointBlankSEO

Every eCommerce site is different. i.e. some carry high priced items (not good for giveaways), some carry only their own products (which you can’t use the following tactic with), some work in spaces where there’s no bloggers, etc. etc. So overall, a one size fit all approach is quite obsolete.

With that said, IF an eCommerce site carries products of 100+ different brands, I would start by hitting up all those brand websites and seeing if they have a page to list their retailers.

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Stockist

 

Justin Briggs – Briggsby

The most effective strategy I’ve worked on that helped drive link acquisition for an ecommerce site was Getty Image’s Embed, which opened up 50 million images for free use on blogs and social media websites. Any feature that makes the product itself shareable, and in this case embeddable, can create significant scale for an ecommerce site.

It turns existing traffic into a link prospecting tool. Additionally, it brings those citations directly to the pages that matter, product pages and category pages, instead of just trying to build links to an isolated blog or content section, then trying to funnel via internal links to product pages.

The other key to this strategy, which is an often under leveraged aspect of link acquisition, especially on ecommerce sites, is improved indexation. Large ecommerce sites are notorious for being under indexed and needing to leverage information architecture and internal links to help make the site shallower.

Creating a product feature that makes your products shareable creates many new entry points deep in the structure of the site, significantly increasing indexation. This increases traffic not only by moving rank positions, but by expanding the breadth of keywords a site ranks for. For many ecommerce sites, this will be significantly more effective at driving revenue than moving a handful of key terms.

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Paddy Moogan – Aria

I’m going to go with a simple but effective tactic – monitoring for mentions of your brand / service / product name and then following up to make sure that the mention is actually a link. There are a few tools you can use for this including BuzzSumo and TalkWalker which allow you to monitor for keyword mentions.

Buzzsumo

It’s then simply a case of looking for mentions of your brand or product and then following up with the website owner or author and nicely asking them if they’d mind linking to the most appropriate page on your site. You can also use Fresh Web Explorer from Moz if you want to do your own searches rather than being alerted to them.

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Julie Joyce – Link Fish Media

Ecommerce links can be tough to get so we always advise clients to create linkable resources where the focus is not on simply selling a product. For example, if you’re selling chain link fencing, put up a video tutorial on how to install it or showcase a customer’s garden. It’s much easier to successfully grab some good links to a resource rather than a product.

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video_guide

 

Lyndon Antcliff – Magnetic Web Content & Author of Create Magnetic Headlines

Learn how to tell a story. When you tell a story the readers brain becomes more receptive to a sales message. We see this in TV advertising all the time, but it always works for ecommerce. There are techniques in assessing whether or not a story is suitable and also how to actually tell the story.

The trick is to understand you are creating the story for others, and to make sure your brand is associated with the telling of the story. Think like a publisher, not an SEO.

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Kelvin Newman – BrightonSEO & SiteVisibility

There’s a huge amount of variety in the ecommerce world which also leads to a huge diversity in audience and consequently the best approaches to link building. However there is one approach which I’ve seen work across the board on retail sites which can be effective in terms of links and press coverage – stocking extreme products.

What do I mean by extreme products? I mean really unusual examples of products that still fit with the shop. It could be something extremely expensive or just plain unusual.

There’s lot’s of great examples out there.

Wish.co.uk are the masters of this approach, they got lots of coverage and links from their Mile High Club Experience and dinner with David Cameron. One of their products around Zombie paint-balling I think started out as a one of these ‘extreme products’ which is now one of their best selling products.

It works in every sector from Brewdog’s Tactical Nuclear Penguin, Rapha’s Fifty Quid Hanky and Firebox even have a whole area of their site dedicated to these types of products.

So think about a really extreme product you could stock (or claim to stock) that would amaze your customers and promote the heck out of it!

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brewdog

 

Dan Petrovic – DejanSEO

Ecommerce link building represents a two-fold problem. One is the challenge of prioritising target pages and the other is that most product pages are not that linkworthy. So even if you work out which pages and phrases will be worth the time and effort you still have the problem of average content.

This is where the tabbed competition pages come in. Giveaways are more likely to attract shares and links than plain product pages, but most webmasters use separate URL for such campaigns. I like the idea of placing the competition page (including rules, prizes and winner announcements) on the very page of the product that’s being given away, just tucked away behind a tab.

The trick is to use a domain.com/page/#competition format to make sure that all shares bring link juice to the money page. Ensure that the correct tab is open when people land on the #competition anchor in your page. I wrote about this process in detail on my blog so check it out.

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Ann Smarty – MyBlogU & Viral Content Buzz

The only link building tactic for ecommerce websites I’d recommend is integrated content marketing.

People link to content… It’s obviously harder to get people to link to commercial landing pages. So I suggest investing into ever-green content as well as case studies, white papers, etc to get the links to flow naturally in; then utilise your internal linking structure to make the link juice flow through to your commercial pages too!

Any link building campaign should start with the question “Why would people want to link to me?” – and then you can go from there…

Content assets make any outreach efforts easier: Publishers are much likelier to link to content.

Content assets broaden your marketing possibilities too! Suddenly you are able to get mentioned in newsletters, go after eBook reviews, etc. This is something I was talking about in my recent article: How to Integrate Content Creation with Outreach and Relationship Building

Developing content assets is what any online marketing initiative should start with. It’s the foundation that defines all your further tactics moving forward…

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Lisa Barone – Overit

If I only had one ecommerce linkbuilding tactic to use for forever and ever, it would definitely be video marketing. We use videos for product walkthroughs, detailed product descriptions, instructional videos (how tos), explainer videos, unboxings and even aftersale (“you bought this – now what”) content. Sometimes the material is strictly educational, other times its humorous and slapstick.

Regardless of the tone, we’ve found that video allows us to break through that invisible wall with customers, while also offering great SEO benefits. YouTube videos rank pretty easily in Google and on YouTube, as long as they’re on reputable accounts that are optimized properly. We have several clients who use YouTube as the foundation for their organic sales. Even as a writer, video marketing is one channel I refuse to give up.

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Shane Barker – Shane’s Website

First of all, I would always recommend to use multiple tactics of link building for any campaign to work because it’s not good to keep all your eggs in one basket. Although I had to choose one for eCommerce I would recommend product outreach as an effective tactic to build quality backlinks with branding and maintaining the reputation. In product outreach, you send out the product for free to your niche review bloggers. They get to try the product and in return they publish a detailed review of your product which equals a valuable backlink and helps strengthen the reputation your brand.

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Ross Hudgens – Siege Media 

I know this is a lame answer, but I’d make it “develop great products”. When you develop great products, people talk about you naturally. To tie it in to a tactic, you’d then use that buzz to monitor brand mentions at which point you can follow up to make sure they’re linked properly and also, request specific category or product page links which can increase value for you.

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Brian Dean – Backlinko

Without question The Moving Man Method. It’s one of the few cases where ecommerce sites are EASIER to build links to than a content-rich blog.moving_man_method_image

The 3-steps in the process are:

1. Find a product that’s discontinued, out of stock or taken off the market.
2. Find the sites that link to that product.
3. Reach out to the people that link to that product. Let them know about something similar you sell
on your ecommerce site.

Oh I forgot about step 4. Get links 🙂

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Sujan Patel – When I Work

I’d build links through content. Mostly through blogging but also through things like instructographics, interviews, inviting authorities in the niche to guest post or blog regularly. Blogging and creating content would not only build links, it’ll build you an audience and a brand. That’s where the real growth comes from.

I know my answer is kind of broad but link building isn’t link building anymore…it’s more than that.

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James Norquay – Prosperity Media

One quick win for an eCommerce campaign is do the following –

1. Work out if the client has any “offline locations – i.e physical store locations”, I have worked with many brands in the past who are both offline/ online retail operations for an eCommerce play.

2. Now ask the brand manager/ marketing manager for a full list of every store location the specific company has.

3. Work out which “Shopping center locations” you can acquire links on direct to the eCommerce website on store specific pages, some stores just add the address and a location link you can easily ask for a link to their eCommerce site most of the admins do not mind, I have tested this in the past. Usually if the store has say 100 offline store locations you might have 40 offline locations where you can acquire links to the eCommerce website from (example below for an Australia offline location).

chadstone

I have done this same strategy for so many high end eCommerce brands, tech eCommerce brands in the past, sure this strategy is only applicable to more mid-large players.

If you are a smaller player you need to be more creative and think about ways in which you can acquire links to your serviced office or suppliers blogs and things like that.

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Richard Lazazzera – A Better Lemonade Stand

If I could only use one tactic to build backlinks to my ecommerce store, it would definitely be going the natural route. By that I means giving people a reason to naturally link back to you because you wrote something so compelling, they felt like they had to share it. This can be done a number of different ways (for example, writing something controversial in your niche) however, I’m a bigger fan of taking a topic within your niche and creating the absolute most comprehensive piece of content on the topic.

There are plenty of examples of this, but my favorite is when Wendy from Wendy’s Lookbook created a great YouTube video on 25 Ways To Tie A Scarf. Sounds simple right? However, no one had really covered that topic as thoroughly or eloquently as she did. That video resulted in 30 million views, and an avalanche of backlinks to her blog.

It’s a natural strategy, and that’s why it works so well. No games, no gimmicks, no tricks. If you provide true value, you’ll be rewarded and buried in backlinks.

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youtube

 

James Gurd – Digital Juggler

I would use influencer outreach through content. So start by defining what outputs I need, who my target audience is and who are the key online influencers that this audience listens to. I’d then research the influencers (bloggers, thought leaders, local community experts etc.) and start to follow them via their preferred social networks and blogs and learn who they are, what makes them tick etc. I would start sharing their content, where relevant, and engaging with them to build a simple relationship (it’s amazing how even a simple RT can get someone’s attention). However, it’s not possible to engage with every influencer, some just won’t respond, so there is an element of test and learn.

I would then start sharing content that my site produces that is relevant to each influencer, so not just power sharing everything to everyone. I’d also consider creating tailored content for individual influencers and offering value to them, such as contributing content to an existing blog where that content would benefit the readers (I’ve done this before successfully by approaching the editor of an industry leading blog and offering to write exclusive content that matches their core editorial focus).

This is trail and error and you can’t expect every influencer to be interested, just think how many other people are trying to entice them. However, having done this myself for a startup, I know that it does work. It leads to interesting people with useful connections talking about you, sharing your social posts, adding links to their blogs and even directly contacting other influencers to tell them about you.

There are so many ways to create interesting content, so you need to test and learn. I’ve found blogs work well for some influencers, video for others and sometimes events are the perfect hook, especially if there is a special invite for a key blogger who can do an exclusive write-up to generated valuable content for their blog.

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Matthew Barby – Wyatt International & MatthewBarby.com

If I could only use one tactic for e-commerce link building then it would have to involve product reviews with bloggers. If your product is the right fit then you can end up cashing in on some seriously powerful links.

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review

Peter Attia – Pingboard

As always, the best tactics depend on the industry and product. However, one thing that I’ve had success with in multiple niches is video reviews. I’d give a product to someone with a large Youtube following for them to review. The benefits of this goes beyond link building, as you get your product promoted in front of your target audience. Also, viewers on Youtube seem to be more engaged if you find the right channel.

With this tactic, you drive social mentions, site traffic, engagement, and of course, links. It also opens up the door to get connected with other reviewers, as Youtube “celebrities” tend to have tight social circles.

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Chris Lake – DueDil

Only one linkbuilding tactic? Well, I pretty much only bother with one, and that’s creating lots of interesting, original, shareable content, tailor-made to appeal to my target audience. An obvious answer, I know, so to be more specific, I’d focus on repeatable content formats. For example, people love trends, especially when they’re anchored to solid data, and are well presented and easy to digest (e.g. quality visualisations). It is almost too easy to create this kind of winning content, if you have the right kind of data and a little gumption. Get to it!

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trends

 

Venchito Tampon – Digital Philippines

Build links from category-specific listings pages.

Funneling link equity down to your category pages is the best way to go with ecommerce link building, as you can pass through link juice from category pages to your product pages.

For example, if you’re selling incontinence pads, you probably would find incontinence-specific pages (which are prospected through Google search queries like “incontinence pads” inurl:links OR inurl:resources).

Since they’re primary listing down incontinence-related pages, you’ll have a great opportunity to acquire links from them. Reverse engineer more link targets by considering other industry-related ecommerce stores listed in those resource pages (see pages that linked to their category pages and try to get them as well for your brand).

You can check out this post for more link building tactics this 2015.

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Lewis Sellers – Pinpoint Designs

If we could only use one tactic for building links to an eCommerce site, it would have to be a creative / fun method. The best example of this that I’ve seen is from Firebox, where they created their WTF (What the Firebox) section of the site – www.firebox.com/wtf – In here, they’ve created a series of products which are either incredible expensive (an £800,000 vacuum cleaner) or just bizarre (a banana shaped pool table).

The idea of this section isn’t really to sell any of the products contained in it (though I’m sure they’d probably love it if someone purchased one), but instead to drive links and social shares on their products. Using the vacuum cleaner as an example – it has received over 2000 social shares and a handful of links. There’s lots of other great methods out there, but If I had to choose one, I think this would be the one I’d stick with…

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firebox

 

Greg Shuey – Stryde

I’d give away product to bloggers and have them either review it, or do a giveaway/contest on their blog for their audience. As part of the strategy, we’d ask for a summary of the product with a link, no anchor text, back to the specific page for people to read more about it.

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Danny Ashton – NeoMam

I hope that by now the industry has accepted that building links in the traditional sense is way too risky and not scale-able long term. The challenge for ecommerce when it comes to “link building” is the same as any company looking to build content that attracts people and engages an audience (links). I personally think that those in ecommerce have an advantage – you have a lot more data on your direct customers.

One really simple approach is to look at your top selling product and then brainstorm all the problems that consumers could have.

Let’s take the example of the customers for a florist:

“flowers don’t arrive”
“They won’t be the right ones…”
“what if they don’t fit the event/mood/personality”
“What if they die straight away”

Often you will already have a lot of these questions directly from your customers but if not feel free to be creative and brainstorm with your wider team.

Once you have a large set of problems then some of these can be used for building out content that can solve or help to reduce the effects of the problem.

We did this with a project at the moment, based on the problem of flowers – “What if they die straight away”

image

We then came up with “How to Make Fresh Flowers Last Longer”

We are confident that this concept aligns with our audience as it stems 😉 directly from the problem’s real customers.

Publishers will care about it.
A social audience will care about it.

But just as importantly – it will help to build thought leadership for the brand and could potentially be a long term source of potential customers from competitors whose flowers are not quite living up to expectations.

It doesn’t mean that every problem your customer has should be a piece of “link worthy” content but it does give you an angle to explore ideas that are based on the reality of the people you want to target.

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Deepanshu Gahlaut – Deepanshu’s Blog

Getting links by giving stuff away. This is one of my favourite and recommended link building strategy for e-commerce site because e-commerce sites can give products away to be reviewed by media members and bloggers. You know many active bloggers in your industry who can write a review of that product and a link to your ecommerce site to buy. You can use platforms like MyBlogU and BlogDash to find these bloggers also.

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Steve Morgan – SEOno & Morgan Online Marketing

When it comes to ecommerce link building, the immediate go-to tactic that I use is to make a list of all the brands that the client sells, see if those brands have their own websites with Our Stockists/Where To Buy type pages and check whether the client is already listed or not. In my experience, brand websites are notoriously rubbish at having an up-to-date list of all of their stockists, so it often results in a few opportunities if the client’s website isn’t already listed. Also, depending on the type of products/brands, they could be high DA links, and given that they have a right to be listed on there (they sell their product(s)!) it’s usually really easy to sort out – a 5-minute email or phonecall.

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stockist2

 

Simon Penson – Zazzle Media

Ecommerce is no different to any other digital play in many respects as the aim should be to follow the ‘brand as publisher’ model and help make your consumer smarter. That means sharing your product expertise to help your customers buyer better and make the whole research and evaluation experience easier. That is best done through quality content.

To do that well, however, requires a greater understanding of who your customers are and, critically, the questions they ask. Marketing’s role is now to raise awareness that your brand exists but by adding real value. If you manage to do that and ‘help’ then you are much more likely to be chosen for purchase.

This content strategy-led approach is rewarded not just by search engines but also by social and influencer channels too and channel integration is critical in maximising the impact of the content you create.

Research, design and create a content strategy that helps your customer buy smarter and you will win over the longer term. Our free content strategy toolkit will help you do that.

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Stacey MacNaught – Tecmark

For an ecommerce site, you obviously want links to internal pages (categories and products) as well as the home page or your content pages. If I were looking to achieve links to product pages, I would be looking to use imagery on those pages to do so through image link building (distribution of your own images under creative commons for links back to your site). Of course, that does rely on the fact that the ecommerce site is using its own images and isn’t just using manufacturer images or someone else’s photos!

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Tom Demers – Cornerstone Content

If I were limited to one tactic for ecommerce link building I’d go with “product review outreach.” This would give me a chance to build deep links into specific product pages, lets me build relationships with influential bloggers (by reaching out / offering free product so that they can review), and maybe most importantly would let me actually put my product in front of prospects in a way that could drive direct sales.

The other nice thing about the constraint of having to live and die by product reviews is it forces you to actually have a product people love and will write about – if that were the only way that I could get links and drive rankings that would put even more emphasis on improving on product in my company (rather than using other link building tactics as a band-aid to cover up for the fact that my products aren’t great, can’t compete on price, etc.).

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product_review

 

Ivan Kreimer – Receiptful

I don’t think there’s one universal technique that will drive tons of high-quality inbound links. It depends a lot on what industry you’re in, the products you sell, your brand, and of course, your target customers. If you get all those four things, you’ll probably know what you can do to bring more links.

However, let’s not forget that link building is an extension of marketing. Not just online marketing, but marketing in general. So if you pull an offline marketing campaign, you’ll probably will be able to get some high-quality links out of it. The same could be applied to almost any marketing strategy.

At the end of the day, the key is to adapt to your unique situation mentioned before, be creative, and know how to execute your strategies.

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Marcus Taylor – Venture Harbour

It would, of course, depend on the site in question as the best tactics tend to be specific to a given site’s strengths. That said, I’m a big fan of giving customers ‘nudges’ to build links for us. For one of Venture Harbour’s sites we give each customer a free product upgrade, with a link to give five of their friends a free upgrade on their purchase. This results in our customers posting our links across forums, on blogs, and on social media. While the link quality is varied, its one of example of passive link building that can be an effective way of generating natural links.

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Pete Campbell – Kaizen

Quite a lot of my clients earn links off the back of users hotlinking their images, so I take things a step further and encourage clients to offer an embed button for their product images, usually a hi-res version complete with a keyword rich link back to the product page. If users are going to steal, legalise it!

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David Leonhardt – THGM Writers

I think the most effective eCommerce links are the ones that will build awareness of your product and catch the search engines’ eyes at the same time. Offering an item to bloggers as a prize in a Rafflecopter contest, then spreading the word for them through contest linkies (assuming they don’t already do this for themselves), is probably the most effective way to get the word out and build links along the way. The key, of course, is to reach the right audiences through the right blogs.

rafflecopter

(Image Credit)

I have done this for clients a few times. In return for the prize and perhaps a free sample for the blogger, I typically ask bloggers to suggest that readers check out the product page and include some forms of follow for my client (usually a tweet, Twitter follow, Pinterest post or Google Plus post, especially since Facebook cracked down on contest likes). This won’t work for every niche, but certainly for most B2C niches it does.

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Adrienne – WordPressionist

I’ll be honest — most of the link building I do for eCommerce clients involves guest blogging. But since that’s such a “duh” response I’ll go a bit more in depth:

For me, the golden standard of linkbuilding for an eCommerce client involves linking to a relevant post on their blog. Hopefully they have good internal linking to their products from there. This works if the guest posting target is in a related niche (but it usually doesn’t have to be super close if the client’s blog has a decent amount of content on it). I’ll find a super relevant way to bring up a specific post as a resource or source within an article and basically build the blog post around that link. If I do it right, you would never guess I wrote that entire post on the basis of getting and keeping that link.

If the client doesn’t have a blog, I’ll usually go for one of these tactics:

On super well-related blogs, I’ll find a way to mention the need for a particular product, like this one (link to client here). Super natural, still, and if you do it casually enough (and the client’s site doesn’t look like crap) usually the blogger is fine with keeping it.

Otherwise, I’ll use the client as a case study, usually for a marketing or social media blog. Pinpoint some really unique thing about their eCommerce pages (maybe they have great sharing functionality, or they have nice product shots) and I’ll work them in as a cited example, perhaps with 1-2 others that aren’t clients.

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Michael Bergen – Riverbed Marketing

For new e-commerce sites, if you are a distributor of multiple products you can reach out to the manufacturers of products you supply. Depending on the industry, there can be a wealth of easily obtainable and highly valuable links from your existing product partners.

Look for product manufacturers or providers you work with and check to see if they have an “approved reseller” or “distributor” list on their website. It’s usually a basic list with citations of companies that supply products, an interactive map, or a basic directory. Typically you can find easy opportunities to reach out to your existing partner and ask for a link back as a trusted product provider.

You can usually get a link back because they want to showcase their partners and help their traffic find the brand they need that can be shipped directly to them. Not only is this the first place to start for links, but for valuable referral traffic where consumers are seeking for that specific product or brand initially. For this reason, it’s number one priority to pursue to get things kicked off properly.

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Ken Lyons – Cornerstone Content

One link building tactic that does well for eCommerce clients we work with is publishing massive “best of” lists. These best of lists work well with any niche really: top blogs, top tools, top online learning resources, etc. With eCommerce clients, they’re usually focused on top products, particularly products the client sells. And you can build out whole category pages with best of lists on relevant, traffic-driving topics that will generate links and rank for profitable keywords.

For example, say your site sells camping gear. “Best foods to take camping” is a relevant, long-tail term with moderate search demand, so you could put together a massive list of “The 50 Best Foods to Take Camping.” The list could be a mix of different products you carry ranked by metrics, like user reviews, most popular (or product margins). You might also mix in other people’s recipes you find online for camping foods made using products you carry and cite those sources.

Now, you have a massive list of different candidates to reach out to for promotional/linking opportunities (product manufacturers and recipe site owners). So you reach out and let them know they made your list.

The reason these work so well at generating links is, by featuring/promoting the products (or content or ideas) of others, you embed built-in distribution. The sites and folks on your list are incentivized to help promote your content because they’re promoting themselves as well.

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Camping

 

Danny Lynch – Builtvisible

One tactic I would use is finding unlinked mentions. I’d create alerts for mentions of the brand, and for specific products I want to boost. This allows me to build links both back to the homepage and deeper within the site. I really like Talkerwalker alerts for this – it’s easy, fast and free!

Also, I recommend Buzzsumo’s content alerts; it’s very similar to Talkwalker but I can also see in one place how popular each mention is on social. A short email thanking the site for the mention and then requesting the link should be sufficient. This tactic is very easy to do and it delivers great results!

Follow Danny on Twitter.

 

talkwalker

 

James Reynolds – Veravo

Building links to e-commerce product and category pages are notoriously hard since your pages have such high commercial intent. Broken link building is therefore a good strategy, but my favourite is expired domain link building. The steps…

Step 1 – Find outdated or expired domains.Think Borders.com as a result of the book stores bankruptcy. Hundreds of thousands of websites linked to that domain (and the products listed there in) and now all those links are out dated. Note expired domains will not cause 404 errors. A great place to find expired domains are domain auction sites like Sedo.

Step 2 – Find all the links pointing to the expired domains. You can do this by plugging in the expired domain to a tool like Majestic SEO or Ahrefs.

Step 3 – Email outreach. Simply let the people know who are linking to the outdated domain about their outdated link, and offer up your website as an alternative. As you are helping them improve their website’s experience the likelihood of them linking to your website/page is very high. This works great for product listings such as on e-commerce sites.

Follow James on Twitter.

 

Casie Gillette – KoMarketing

I am big advocate of utilizing customers and brand advocates to help spread the word about a business / build links. If you think about companies like Zappos, Keurig, or MailChimp…people love them and it’s because they not only go above and beyond in terms of customer service, but they also do things to generate conversations (ex: Zappos recently sent an influencer a pizza, Keurig consistently gives away Keurig machines).
As a business, what can you do to get your customers talking? It can be something as simple as sending a thank you card or featuring them on your site. The key is figuring out what motivates your audience.

 

Krystian SzastokRocketMill

My #1 Tactic for ecommerce link building would be to ask experts for their reviews on products.
Many sites only feature customer reviews.
Many SEOs ask experts for reviews by giving away the product – only to get the link on their website.
I suggest to take it to the next level – include a snippet of the experts review on your product page, with their name and photo.
This way you’re not only getting a link from their blog, you’re also increasing your future conversions from these products and boosting your trust.
Do this for top products – it may not be worth it across all of them, but your biggest profit makers could benefit from this.

 

WOAH!

If you have made it this far, congratulations, you have just read over 6,000 words of link building gold! A massive thank you to everyone who contributed to the post.

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